7) Identify a key insight that you have learned from watching the interview with Professor Tracy Tuten Read the article (Farfetch, Online Retailer, Plans to Go Public as Luxury E- Commerce Grows) and answer the following questions: 8) "The London-based online luxury marketplace formally unveiled plans on Monday for an initial public offering on the New York Stock Exchange." Explain what an initial public offering entails. 9) According to the article, why are consumers shifting toward buying online rather than traditional boutiques? 10) According to Mr. Neves, what makes Farfetch different from other retailers? What is the likelihood of Farfetch attracting a customer base in the UAE. Provide your opinion with a reason