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7. In the design of Coca-Colas data management platform (DMP), Coke builds customer profiles using 1st, 2nd, and 3rd party data. Which of the following

7. In the design of Coca-Colas data management platform (DMP), Coke builds customer profiles using 1st, 2nd, and 3rd party data. Which of the following is an example of first-party data?

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Distribution data from Polar Express Bottlers, which is a strategic partner of Coke.

Credit card purchases from MasterCard.

Scanner data from Walmart.

Customer email addresses obtained from Cokes most recent online contest.

Customer loyalty data from CVS drugstores ExtraCare program.

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