7. Provide one example of a brand extension in sport. If you can't think of any existing example, you can create your own imaginary brand extension (4 pts). Show your evaluation of the brand extension you identified based on the fit between a parent brand and an extended brand (6 pts). 8. Promotional progression planning model'. And suppose that you are a marketing director for a large Division I University athletic department. You are in charge of generating promotional strategies aimed at Level 3 consumers of the University's football program. Show your 2 strategies that will satisfy these consumers, and explain why you believe your strategies would work (10 pts)