7 Refer to the scenario below to answer the following question. 3 points Ser Carol Veldt, owner of Seagull Terrace, watched her investiment grow from a small sea side agribusiness-based restaurant to a thriving year-round business resort in just a few years. Seagull Terrace had attracted thousands of customers during summer, but then faced a tremendous downturn in business during winter "But, given the established industries in the nearby towns, and very little year-round competition, "I couldn't understand why seasonality had to hit Seagull Terrace so hard!" So Carol spent her first winter devising a new marketing Ban She put together a promotional package designed to attract customers year-round. Carol's plan also involved a seasonal promotional gimmick to be implemented from early winter to late spring-dut would attract the same numbers as the large suntaner crowd. Her idea worked! During her second winter, Carol pveted numerous customers both satisfied repeat customers as well as new customers who had been snagged by her promotional appeals Jolene's firm markets products and services for other agribusiness companies. She finds that most of her target market avoids discussing future needs. She convinces people to invest in the fine's services through ber large-scale promotional efforts. Jelene's firm most likely practices the O production concept) Ob marketing concept Ocselling concept Od product concept Osocietal marketing concept Queen 7 of 24 Question 8 Refer to the scenario below to answer the following question 3 points Carol Veldt, owner of Seagull Terrace, watched her investinest grow from a small sea side agribusiness-based restaurant to a thriving year-round business resort in just a few years Seagull Terrace had attracted thousands of customers during summer, but then faced a tremendous downturn in business during winter "But, given the establobed industries in the nearby towns, and very litle year-round competition, "I couldn't understand why seasonality had to hit Seagull Terrace so hard So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract customers year-round. Carol's plan also involved a seasonal promotional gimmick to be implemented from early winter to late spring-that would attract the same numbers as the large summer crowd Her idea worked! During her second water, Carol greeted numerous customers bod satisfied repeat customers as well as new customers who had been snagged by her promotional appeals Which of the following marketing strategies should marketing managers focus on to manage detailed information about individual customers and carefully manage customer touchpoints to maximi castomer loyalty? Oa customer divestment Os customer-managed goals O the societal marketing concept Od partner relationship management Ocustomer relationship management Question 10 On 1024 3 points Refer so the scenario below to answer the following question Carol Veldt, owner of Sespill Terrace, watched her investment grow from a small ses side agribusiness-based restaurant to a thriving year-round business resort in post a few years Seagull Tema bad attracted thousands of cudomers during summer, but the Send a tremendous downtum in business during winter ht, given the established industries in the nearby how, and very litle yard competition. "I couldn't understand why seasonality had to hit Sespill Terrace so hard So Carol spend her first winter devising a new marketing plan. She put together a promotional package designed to attract customers year-round. Carol's plan also involved a seasonal prmal gimmick t be implemented from early winter to late spring-that would act the same numbers as the large summer crowd. Her idea worked! During her second winter, Carol greeted me cum-bob satisfied repeat customers as well as new customers who had been tagged by her peopl The set of marketing tools a firm uses to implement its marketing strategy is called O Ocmarketing mix O&market offering Orking Question 13 3 points Refer to the scenario below to answer the following question Carol Veldt, owner of Seagull Terrace, watched her investiment grow from a small sea side agribusiness-based restaurant to a thriving year-round business resort in just a few years, Spill Terrace had attracted thousands of customers during summer, but then faced a tremendous downturn in business during winter. "But, given the establobed industries in the newtry towns, and very little year round competition. "I couldn't understand why seasonality had to hit Sespill Terrace so hand Sa Carol spent her fiest winter devising a new marketing plan. She put together a peuotional package designed to attract customers year-round. Carol's plan also involved a seasonal promotional gimmick to be implemented from early winter to late spring-that would attract the same ambers as the large summer crowd. Her idea worked! During hit second winter, Carol greeted numerous cutomers-bot satisfied repeat customers as well as new customers who had bees snagged by her plymotional appeals Railroads were once operated based on the thinking that users wasted trains that would offer the most quality, performance, and innovative features. The raroad managing companies overlooked the fact that there could be other modes of transportation This reflect the concept O product Ob production O selling O marketing Octal marketing