7) SilkSkin is a newly emerging cosmetic company. After doing extensive market research, SilkSkin divides its market into Beauty experts or professional makeup artists, Beauty addicted or customers who rush to buy the latest products regardless of actual needs and, amateurs. Each category has its own traits, needs, and marketing goals. This illustrates ______.

a.market development

b.market positioning

c.market segmentation

d.market diversification

e.market penetration