7) The 20 percent of U.S. households that have the highest incomes have more discretionary spending 7 than other market segments, MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 8) A(n) is defined as a tangible good, service, idea, or some combination of these that satisfies consumer or business customer needs through the exchange process. A) product B) service core product D) augmented product E) innovation are a form of product that are essentially intangible. A) Supplements B) Innovations C) Services D) Consumer products E) Brands or 10) 10) Generally, consumer goods are either A) industrial products, packaged goods B) convenience products; staples () shopping products; impulse products D) shopping products, convenience products E) durable goods, nondurable goods 11) A(n) is typically a nondurable good or service that consumers purchase frequently with a 11) minimum of comparison and effort A) specialty product B) MRO product C) convenience product D) unsought product E) shopping product 12) Heavy equipment, which includes items such as buildings and robotics, is also referred to as 12) A) component parts B) capital equipment C) operating supplies D) specialized services E) accessory equipment