7 The textbook uses the Walt Disney Company as an example for the last 4 Ps. Internally, Disney employees are called cast members. How might this distinction (cast member vs. employee) help reinforce Disney's commitment to people? The word cast helps the employees feel like part of something greater and emphasizes each employee's part in contributing to individual customers' experiences. The word cast is often associated with movies, so referring to Disney employees as cast members emphasizes the film and entertainment branch of the company The word cast helps emphasize customer relationship management and reinforce the need for Disney employees to serve customers as a whole. The word cast does not make a difference in Disney employees' actions toward or perspective of the consumer