7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true

Q7 Answer: ___

8) Which of the following is a socializing force that dictates what is morally right and just? A) Societal culture and norms B) Organizational structures C) Peer pressure D) Law Q8 Answer: ___

9) During the purchase decision process, an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision. A. Problem recognition B. Alternative evaluation C. Cognitive dissonance D. Routine response behavior Q9 Answer: ___