7. Why are so many marketers disliked by humans? What is wrong with being average? 8. Seth marketed his Purple Cow book in a very creative way. How? Why would limiting how many copies were available is a brilliant idea, as opposed to selling as many as you can? 9. If you want to scale (volume) you have to pick a solution that does what? How does AA support this approach 10. Danny Myer is disrupting the restaurant industry how? Explain what is the thought behind it how this method of compensating employees is so effective 11. The biggest benefit your business can offer is a unique experience. When it comes to restaurants, Seth says, "if all I want is to eat, I can stay home and eat a can of beans." - explain why Seth is making that statement and give examples from YOUR own life of how a business succeeded in delivering the same benefit? 12. There are many companies that used to be REMARKABLE and are no longer as such. How does Seth explain why this happens