Question
7-1 How would you describe the key difference between differentiation and positioning? Do businesses use both techniques? ANSWER: 7-2 How is demographic segmentation used in
7-1 How would you describe the key difference between differentiation and positioning? Do businesses use both techniques?
ANSWER:
7-2 How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation.
ANSWER:
7-3 What is the value of Intermarket segmentation for global businesses?
ANSWER:
7-4 There are many ways to segment a market, but not all segmentations are effective. Explain the five requirements for effective market segmentation.
ANSWER:
7-5 Explain the differences between differentiated and undifferentiated marketing. Can a business effectively use both strategies?
ANSWER:
7-6 How can a company gain a competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter.
ANSWER:
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
