7-1 How would you describe the key difference between differentiation and positioning? Do businesses use both techniques?

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7-2 How is demographic segmentation used in consumer markets? Provide an example where marketers have used demographic segmentation.

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7-3 What is the value of Intermarket segmentation for global businesses?

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7-4 There are many ways to segment a market, but not all segmentations are effective. Explain the five requirements for effective market segmentation.

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7-5 Explain the differences between differentiated and undifferentiated marketing. Can a business effectively use both strategies?

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7-6 How can a company gain a competitive advantage through differentiation? Describe an example of a company that illustrates each type of differentiation discussed in the chapter.

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