7-13 Compare the business models and core compe-tencies of Google, Apple, and Facebook.

7-14 Why is mobile computing so important to these three firms? Evaluate the mobile strate-gies of each firm.

7-15 Which company and business model do you think is most likely to dominate the Internet, and why?

7-16 What difference would it make to a business or to an individual consumer if Apple, Google, or Facebook dominated the Internet experience? Explain your answers.