7-19. Describe the unique features of Malia Millss product. 7-20. Malia Mills Swimwear is not inexpensive. Why do you think customers are willing to pay a premium for her suits? 7-21. The case mentions that Malia Mills Swimwear is currently experimenting with paid advertising. If you were in charge of marketing for the company, how would you assess whether it was cost-effective enough to continue purchasing advertising? 7-22. What kind of environment is Malia Mills trying to create in her stores? Why is this important? 7-23. Besides her own boutiques, specialty stores, and the Internet, what might be some additional sales venues for Malia Mills Swimwear to consider exploring? 7-24. Why was the Polaroid Project a successful promotional venture? 7-25. Imagine a scenario in which Malia Mills Swimwear hired you as a media consultant. Respond to the following: Come up with a cause-related marketing strategy for the company. Describe three strategies for the company to pursue in obtaining media coverage.