7:47 9 4G Gmail a elearning.kbs.edu.au KAPLAN BUSINESS SCHOOL AUSTRALIA 20 of 40 K Small Group Discussion . What does Irish playwright George Bernard Shaw mean he says: The single biggest problem in communication is the illusion that it has taken place. Source: https://commons.wikimedia.org/wiki/File:George_Bernard_Shaw_-_Dec_1922_Shadowland.jpg KAPLAN BUSINESS SCHOOL AUSTRALIA K Small Group Challenge Seattle, USA 1997 Jeff Bezos, the founder, chairman, and chief executive officer of Amazon, has a problem. Many investors think the company is a joke - an online bookseller that will quickly go broke. Amazon also has a somewhat unorthodox philosophy compared to other public internet companies like Yahoo. Most other public companies are obsessed with appeasing short- term investor demands. This means constantly maximising profitability and stock performance for the next quarter and year, rather than focusing on long-term investments and value creation. By contrast, Amazon is focused on building sustainable long-term value but there is a real risk shareholders may not understand or appreciate this approach. . In groups, figure out at least two strategies Bezos can implement to align his company's philosophy with shareholder expectations. Source: https://www.cbinsights.com/research/bezos-amazon-shareholder-letters/#1997 KAPLAN BUSINESS SCHOOL AUSTRALIA Open in... + :)