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9. What elements did the campaign add in order to appeal to Spanish-speaking consumers? 10. Talk about the dynamics of the campaign's lifeeycle. How
9. What elements did the campaign add in order to appeal to Spanish-speaking consumers? 10. Talk about the dynamics of the campaign's lifeeycle. How did the campaign evolve from Year One to Year Six?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
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