7P

What business strategy does IKEA pursue? .How was the successful execution of this strategy that revolutionized the furniture industry, first in Scandinavia and then elsewhere? .How does IKEA execute its business strategy? What is the company doing at a functional level to ensure that they offer high value to their target market at low cost? .How does the IKEA organization and culture fit into the strategies? Why was IKEA's expansion into Western Europe so successful? Why did you initially stumble into the US? How did you correct this stumble? What did you learn from this experience?