7.What is a logically organized, related group of data exchanged between a merchant (seller) and its customers via the internet called? (4 points) 8. Describe 3 critical success factors for an effective e-commerce strategy. (5 points) 9. Describe what can happen if your eCommerce web site and ERP systems are not fully integrated. (5 points) 10. Describe the differences between a pure-play e-tailer and a click-and-mortar retailer. (5 points) 11. How is a shopping portal different from an e-tailer? (5 points)