8. 6. Timmy believes his unique product will appeal most to American soldiers in varying locations across the globe. However, because of the difficulty of communicating with people in war zones, Timmy may have trouble with this segment not being A. Substantial B. Perceptive C. Identifiable D. Reachable E. Quantifiable 7. Prior to developing the marketing mix, marketers divide a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. This is referred to as A. Market targeting B. Market segmentation C. Differentiation D. Mass customization E. Positioning involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offerings relative to competitors' offerings. A. Processing B. Perceptualizing C. Positioning D. Proportioning E. Prospecting 9. Firms often use demographic segmentation by leveraging easily visible or reportable categories like age or gender to define market segments. While it can be more difficult, it is often better to use segmentation, which defines market segments based on less visible traits like lifestyle preferences or consumer values. A. Psychographic B. Behavioral C. Benefits-based D. Geodemographic E. Geographic 10. Medical services, assisted living care, and senior travel are all examples of A. Services shifted abroad because costs are lower in developing countries B. Household maintenance activities that people increasingly pay others for C. Services that target an increasingly aging population D. The price elasticity effect on services demand E. The ability of empowerment to create tangible service products