8. A product is defined as new only it A. It incorporates a radical new technology B. It adds multiple new attributes or features to an existing product C. It is a completely new invention. D. None of the above. 9. Which of the following would be the considered the minimum required product as new? A Finding a new use for an existing product B. Cost reductions C. Finding new markets for existing products. D. Adding a new colorway to an existing product. 10. Product planning is often described as being A Unnecessary B. Simple to execute c. Difficult to execute D. Impossible to execute wamework 11. and are the two dimensions of the market plan A. Offering. Customers B. Competitors, Marketing Mix C. Situation Analysis, Marketing Mix D. Breakdown Analysis, Offering 12. Which of the following is one of the three Cs in the market planning framework? A Competitor Creativity C Concepts D. Criteria 13 aftempts to astess customers and competitors in the marketplace A. Economic Analysis 3Customer Analysis - Competitor Analysis Situation Analysis Porter's five-forces model is primarily concerned with the success of a potential product the attractiveness of a market. The concept evaluation criteria. the technical development of a product