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8) As discussed in class, Nissan's Moco, a new was was introduced to the Spanish market. It did not sell well because Nissan's Japanese management

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8) As discussed in class, Nissan's "Moco", a new was was introduced to the Spanish market. It did not sell well because Nissan's Japanese management was not aware of which one of the following: 1.Moco did not meet tough EU emission standards 2. Moco was too wide for the narrow Spanish roads 3.Moco is the Spanish word for "booger"- hard mucous from the nose, and that did not appeal to Spanish consumers

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