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8 Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a

8Assume the American Society of Training Directors is studying its membership in order to enhance member benefits and attract new members. Below is a copy of a cover letter and mail questionnaire received by a member of the society.

aEvaluate the cover letter as an introduction.

bIdentify question type, develop the topic list, organize questions by topic or type, then evaluate the scope and coverage of the study.

Dear ASTD Member:

The ASTD is evaluating the perception of value of membership among its members. Enclosed is a short questionnaire and a return envelope. I hope you will take a few minutes and fill out the questionnaire as soon as possible, because the sooner the information is returned to me, the better.

Sincerely,

Director of Membership

Directions: Please answer as briefly as possible.

1With what company did you enter the field of training?

2How long have you been in the field of training?

3How long have you been in the training department of the company with which you are presently employed?

4Is the training department a subset of another department? If so, what department?

5For what functions (other than training) is your department responsible?

6How many people, including yourself, are in the training department of your company (local plant or establishment)?

7What degrees do you hold and from what institutions?

aUndergraduate?

bGraduate?

8Why were you chosen for training? What special qualifications prompted your entry into training?

9What experience would you consider necessary for an individual to enter into the field of training with your company? Include both educational requirements and actual experience.

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