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8) Briefly describe three types of quantitative research, including an advantage and disadvantage for each research type. 24) Outline how the promotional mix should be
8) Briefly describe three types of quantitative research, including an advantage and disadvantage for each research type.
24) Outline how the promotional mix should be adjusted through the four phases of the product life cycle.
25) List four types of social media marketing tools. Show how your favourite brand uses each of these tools
30) Differentiate between a business firm and a not-for-profit organization. Give examples of each.
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