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8. Depending on your product, your market, and your customers, you may want to include direct marketing (such as catalogs, direct response, TV home shopping,
8. Depending on your product, your market, and your customers, you may want to include direct marketing (such as catalogs, direct response, TV home shopping, telemarketing, and/or online retailing) in your marketing plan. For some products and target markets, consider the use of direct selling (such as party plans) and/or vending machines (in malls, airports, and other locations). Write 2-3 sentences about these distribution methods, if appropriate for your marketing plan. If not appropriate, write 1-2 sentences explaining your reasoning.
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