8 Economic Evaluation (10 marks) The Economic Evaluation Section is the 'moment of truth' for the Plan - it is the conversion of aspirations into realistic monetary terms. 8.1 Planning Assumptions (3 marks) All your assumptions relating to forecasting market sizes, market shares, prices, revenues, costs, and any other variables that may have significant impact, should be included here. Where you cannot obtain enough information to make a forecast, you will need to create your best estimates and clearly explain how you developed those estimates