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8- In the book Business Research Methods (5th ed.). Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is
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In the book Business Research Methods (5th ed.). Donald R. Cooper and C. William Emory discuss a market researcher for an automaker who is studying consumer preferences for styling features of larger sedans. Buyers, who were classified as "first-time" buyers or "repeat" buyers, were asked to express their preference for one of two types of styling-European styling or Japanese styling. Of 40 first-time buyers, 9 preferred European styling and 31 preferred Japanese styling. Of 60 repeat buyers, 38 preferred European styling and 22 preferred Japanese styling. (a) Set up a contingency table for these data. (b) Test the hypothesis that buyer status (repeat versus first-time) and styling preference are independent at the .05 level of significance. What do you conclude? (Round your answer to 3 decimal places.) Step by Step Solution
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