1. (8 marks) Describe in detail the five different generic strategies, what core competencies a company needs to be successful with each and in what situation is each conducive to success.
2. (7 marks) Explain why both outsourcing and vertical integration might be advantageous to effective strategy execution and why they might be disadvantageous. Do you think Under Armour should consider outsourcing and or vertical integration? And if so, what parts of its value chain?
3. (6 marks) Understanding a companys industry situation and the macro-economic environment is important. With reference to Under Armour, please explain as many components of Disneys macroenvironment and industry.
4. (6 marks) What are some of the competitive weapons that you can use to battle your competitors in the BSG game?
5. (6 marks) Explain what a strategic group map is and the steps you need to take to construct one. Using any industry that you are familiar with, with prepare a strategic growth map.
6. (6 marks) Explain in detail how you construct a competitive strength assessment. Using your knowledge of the coffee industry that Disney is in, prepare a competitive strength assessment framework including the KSFs and the weights. There is no need to assess your company or its competitors.