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8. Name four tactics or mechanisms that a marketing team must use to ensure that promotions are implemented within organisational capability and without risk to
8. Name four tactics or mechanisms that a marketing team must use to ensure that promotions are implemented within organisational capability and without risk to the organisation
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
