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8) Out of the 5Ps and 5Cs which of them are important to sustaining Gucci and/or H&M businesses? Also understand the following: - Application of
8) Out of the 5Ps and 5Cs which of them are important to sustaining Gucci and/or H\\&M businesses? Also understand the following: - Application of the marketing mix to the case (in detail). - Calculation of profit, break-even quantity, costs, etc
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
