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8 . Read the closing case on Domino s Worldwide ( on the PDF textbook Chapter 1 8 , page 5 5 0 and 5
Read the closing case on Dominos Worldwide on the PDF textbook Chapter page and then answer the following questions:
Do you think it is wise for Dominos to stick to its traditional home delivery business model, even when that is not the norm in a country and when its international rivals have changed their format?
What do you think Dominos does from an organizational perspective to make sure that it accommodates local differences in consumer tastes and preferences?
How does the marketing mix for Dominos in Japan differ from that in the United States? How does the marketing mix in India differ?
What lessons can we draw from the Dominos case study that might be useful for other international?
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