8. Suggestion of an optimal strategy to be adopted by your chosen business. Use any ONE of the strategy generation tools that you learn in the course followed by a matrix to choose the optimal strategy. 9. Objectives for your strategy (which support the vision and mission of the business). Remember thatobjectives must be specific, measurable, and timely. 10. A minimum of one action plan for your chosen strategy. This includes policies, budget and timeline to implement the strategy. For example, if your optimal strategy is market penetration, instead of preparing action plans for all media advertisements and roadshows, you may concentrate on print ads only.