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8. Suppose Super Cruiseline decides to offer two types of dinner cruises: regular cruises and executive cruises. The executive cruise includes complimentary cocktails and
8. Suppose Super Cruiseline decides to offer two types of dinner cruises: regular cruises and executive cruises. The executive cruise includes complimentary cocktails and a five-course dinner on the upper deck. Assume that fixed expenses remain at $360,000 per month and that the following ticket prices and variable expenses apply: '(Click the icon to view the ticket prices and expenses.) Assuming that Super Cruiseline expects to sell four regular cruises for every executive cruise, compute the weighted-average contribution margin per unit. Is it higher or lower than a simple average contribution margin? (A simple average is calculated by adding both contribution margins per passenger together and dividing by two.) Why? Is it higher or lower than the regular cruise contribution margin of $40? Why? Will this new sales mix cause Super Cruiseline's breakeven point to increase or decrease from what it was when it only sold regular cruises? Assuming that Super Cruiseline expects to sell four regular cruises for every one executive cruise, compute the weighted-average contribution margin per unit. Determine the formula, then complete the table one section at a time. (1) Less: (2) (3) Regular Executive Total (4) (5) Weighted-average contribution margin per unit A simple average contribution margin would be Is the weighted average contribution margin higher or lower than a simple average contribution margin? The weighted-average is (6) which have a (8)- the simple average because Super Cruiseline sells (7) contribution margin, than executive cruises. regular cruises, Is the weighted average contribution margin higher or lower than the regular cruise contribution margin of $40? Why? The weighted-average contribution margin is (9). sells some executive cruises, and they have a (10) than the contribution margin of regular cruises because Super Cruiseline contribution margin than regular cruises. Will this new sales mix cause Super Cruiseline's breakeven point to increase or decrease from what it was when it only sold regular cruises? Because the new sales mix creates a (11). weighted-average contribution margin, Super Cruiseline will need to sell (12) cruises, in total, to breakeven than when they just sold regular cruises. 1: Data Table Regular Cruise Executive Cruise Sale price per ticket... 80 $ 160 Variable expense per passenger $ 40 $ 80
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