8. Suppose you are newly appointed brand manager for Abdisamad Alqurashi Perfume. The sales of this brand have been declining for some time. The company conducted exploratory research to define the sales decline. The findings of research indicated that price is no longer competitive in the market. The company decided to target new segment. Based on your study of marketing course, answer the following questions: A) Suggest a segmentation approach a company can target and why you think this approach might resolve the sales decline .(2.5 marks) B) What pricing strategy/ strategies may work with the suggested segmentation approach? Need to justify your answer.(2.5 marks