8. The business plan gives potential investors a very clear and concise business strategy to retain at least 100% of the venture through smart investment.

a. True

b. False

9. The business plan should help the customer clarify his or her thinking about his new venture.

a. True

b. False

10. Fill in the blank

Considered perhaps as the single most important document of any start-up, a ___________ is a powerful and necessary tool for the entrepreneur, especially in the early phase of the venture.