8. What is differentiation and why is it important to a marketer? 9. What is an example of a product category-EXPLAIN your example. 10. All of the following retailers are principal or direct competitors to Lands' End EXCEPT (highlight one): a. Amazon.com b. Sears C. L.L. Bean d. Target e. Pierre Cardin PORT- EASE VERSA- TOUCH BRAND MODEL PRICE ABILITY OF USE DISPLAY TILITY RESPONSE Apple iPad Air $600 Google Nexus 10 500 Microsoft Surface RT 350 Samsung Galaxy Note 10 600 Sony Xperia Z 600 O Rating: Excellent Very Good Good Fair Poor