80 36- 23- 15- 10- 6 -14- 60 2 Growth Share Matrix 1.33.271.18 1.070.99 0.89 0.798 RMS IGR 80 36- 23- 15- 10 10 -14- Growth Gain Matrix G (ROTA)=6 -60 -31 -15 -1 -60 8 141721 10 67 80 BGR Region 1 TST Region 1 CVE Region 1 SSL G(ROTA) Max. sust. growth rate = 6.16 WAGR Weighted avg. growth rate = 14.69 Region 2 TST Region 2 CVE Region 2 SSL BGR IGR Brand Growth Rate Industry Growth Rate Region 3 TST Region 3 Region 3 RMS Relative Market Share CVE SSL