8:24 7 purdueglobal.brightspace.com Subscribe Topic: Marketing Planning and Leadership It is all very well to have a marketing plan. However, implementing the marketing plan takes leadership, especially when you do not have a lot of funds with which to motivate employees through salary or wages. Scenario: You have a small startup management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present, there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. After reviewing the learning activity, explain and discuss what kind of marketing strategy you would use for your consulting business and why. What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Return to Unit 4 DISCUSSION Instructions 8:24 7 purdueglobal.brightspace.com Subscribe Topic: Marketing Planning and Leadership It is all very well to have a marketing plan. However, implementing the marketing plan takes leadership, especially when you do not have a lot of funds with which to motivate employees through salary or wages. Scenario: You have a small startup management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present, there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business. After reviewing the learning activity, explain and discuss what kind of marketing strategy you would use for your consulting business and why. What market segmentation would you use? What would your implementation plan be? You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain. Return to Unit 4 DISCUSSION Instructions