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< 8:48 #bmat-0196 4 members > You are working as a marketing manager with Smart Food Company, and you are assigned the task of finding
< 8:48 #bmat-0196 4 members > You are working as a marketing manager with "Smart Food Company", and you are assigned the task of finding the most appropriate pricing strategy, to maximize profits. The current market price for "Smart Food Company" 1 lb. pack of nuts is $10 Direct costs: $5.9 per 1 lb. pack. Overhead and indirect costs: $ 17,500,000. The company expects to sell an average of 62,000 lbs. on daily basis. This is a normal good. A change of 10% in price will increase/ decrease revenues by 5%. Competitors on average charge $9 for a similar product. The company's product is a new development, which is considered a premium product. You are thinking about the following pricing strategies: Price Skimming Psychological pricing (example $9.9 instead of $10.0) Bundle pricing A pricing strategy of your choice + Message #bmat-0196 (B) A @ Q Home DMs Mentions Search You
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