Question
8.5 When a member of the target market becomes aware of the company and its offerings, they become a ______ and when they have an
8.5 When a member of the target market becomes aware of the company and its offerings, they become a ______ and when they have an immediate or future need for those offerings, they become a___________
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
