8-Apex Electronics hires only the most brilliant engineers and programmers. Its employees have created amazingly complex, unique products. The companys CEO says, We dont even care what our competitors are doing because our products are so innovative. Our customers dont know what they want. We invent cool products for the future. This is an example of which type of marketing philosophy?

Sales Orientation

Product Orientation

Executive Orientation

Societal Orientation

Market Orientation

9-In marketing strategy, the path to profitability starts with:

Benchmarking and then copying successful competitors

Executing clever advertising campaigns using digital media

Producing faster, better, cheaper products and services

Understanding customers within the context of the marketing environment

Developing distribution channels to reach a variety of customers