9. 8. Mark headed-up a Maryville University campaign to increase the student population in the working adult segment. He defined his promotion objective, and proceeded to create a unified promotion message that focused on how financially better the working adult's future would be if they completed a degree, Mark created a tagline for all promotion that read: "What could be in your future?" In order to reach this segment, he decided to advertise on radio during morning and evening drive time and a few well-placed billboards; and, he would definitely create promotion through contemporary media such as Twitter, Facebook, Youtube, and Linked-in. All promotional materials and channels focused on the recipient thinking about future educational pathways leading to new careers that pay well. This unification of the campaign message is called a. Advertising situations b. Pull/push strategy c. Intensive Communication d. Integrated Marketing Communication is a paid form of promotion that is produced through various media such as TV, radio, billboards, magazines, the Internet, and social media. The sponsor is always identified in the message a. Public relations b. Interactivity Journaling d. Advertising 10. Which of the following statements identifies the advantages and disadvantages of Internet promotion? a. Provides high visibility with a local market focus, but the massages are very limited. b. Low cost and can easily target specific audiences, but, depends on one's sense of hearing, and sometimes people have other things on their mind which prevents them from intently listening C Great reach for young shoppers, but, easy to ignore and quickly delete messages d. Relatively inexpensive global coverage which is available just about any time, but, is problematic when customers abandon prospective purchases before purchasing, 11 A sub-category of advertising known as is very popular. Well known companies have dedicated a substantial amount of their advertising budget on brand exposure in movies and television programming. If you have every watched "American Idol, you will see Coca Cola strategically placed on the judges' table a. Product placement b. Online advertising 6. Publicity d. Millennial mojo 12. During early morning hours and very late evening hours, one will often view which are full-length programs devoted exclusively to promoting a particular good or service. Often these forms of advertising have what appears to be ordinary people serving as testimonials that make claim that the product/service has worked well for them a. Product placement b. Online advertising c Prescriptive analytics d. Interactive promotion