9. A is a group of people of the same generation. 10. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk Marketers know this is an especially critical time as consumers deal with 11. Sales of electric components manufactured by Rick's company depend on sales of new cars. Rick's company faces demand. 12. Explain what each of the following abbreviations stands for... and give an example of each: a.) B2B b.) B2C c.) C2C: 13. In the B2B buying process the is an activity through which buying organizations invite alternative suppliers to bid on supplying their required goods