9) An analyst looking to appraise a private shoe business called FFG co. with consistently negative earnings but currently own very high value patents and few factories (including real estate). FFG has been losing its market share due to better marketing strategies of their competitors and analyst is struggling to collect data on FFG competitors as most competitors have different sources of revenue other than making shoes. Identify the method that could be used by an analyst to value FFG? A. Price Multiples B. Dividend discount model C. Asset based approach