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9 e . Chobani has had success by adding different . . . Chobani has had success by adding different fruit to its Fruit on

9e. Chobani has had success by adding different ...
Chobani has had success by adding different fruit to its "Fruit on the Bottom Greek Yogurt" products. These additions address the difficulties in the yogurt market, which is the need to have significant ________, a large number of items in each product line.
Multiple Choice
product mix depth
product line depth
product line breadth
product mix breadth
brand equity

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