9. Identify the BEST description of the Balanced Scorecard's customer perspective. To achieve our firm's vision and strategy: A) How do we lower costs? B) How do we motivate employees? C) How can we obtain greater profits? D) How does the company intend to attract, retain, and deepen relationships with targeted customers by differentiating itself from competitors? 10. Fixed costs: A) may be either direct or indirect costs. B) vary with production or sales volume. C) include parts and materials used to manufacture a product. D) can be adjusted in the short run to meet actual demands