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9. In which stage of the product life is the iPhone? Was Apple's marketing mix its 4 Ps consistent with the product's stage it released
9. In which stage of the product life is the iPhone? Was Apple's marketing mix its 4 Ps consistent with the product's stage it released the iPhone X?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
