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9. List and critically discuss the general approaches to pricing. Select examples of products that you regularly use. Notice the price of each of these

9. List and critically discuss the general approaches to pricing. Select examples of products that you regularly use. Notice the price of each of these items. For each item, state the main benets you are looking for in using the product. Does the price communicate the total benets sought? Does the products price suggest good value? Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?

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