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9. Profit Number of unsubscribing customers in top m 10. * [P(unsubscribing customer persuaded to remain) * (65 - 10) 41. + P(unsubscribing customer is

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9. Profit Number of unsubscribing customers in top m 10. * [P(unsubscribing customer persuaded to remain) * (65 - 10) 41. + P(unsubscribing customer is not persuaded) x (0 - 10]) 12. + Number of customers who don't intend to unsubscribe *: (0 - 10] 13. The maximum profit of $ 14. 131 15. Occurs When 16. 91 17. customers are offered the promotion

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