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9. Sales promotions (~1/2pages): While planning Glossier's next phase of growth, the marketing team realized that they neglected to consider using sale promotions as part
9. Sales promotions (~1/2pages): While planning Glossier's next phase of growth, the marketing team realized that they neglected to consider using sale promotions as part of their IMC strategy.
i. Identify the sales promotions tools that Glossier already employs. Explain.
ii. Did Glossier's marketing team consider any sale promotions tools as part of its next phase of growth? Explain
iii. Given the IMC objective identified in Part 1, which sale promotions tools should Glossier employ to help accomplish it? Explain.
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