9.

Strategic group mapping is a helpful analytical tool for

a)

assessing why competitive pressures and driving forces usually impact the biggest strategic

groups more so than the smaller groups

b)

determining which companies have how big a competitive advantage and how good their

prospects are for increasing their market shares

c)

determining which company is the most profitable in the industry and why it is doing so well

d)

revealing the market positions of key industry competitors

e)

pinpointing which of the five competitive forces is the strongest and which is the weakest