9. What are the main benefits of a 360-degree campaign? Choose TWO of the following: a. Only covers traditional Marketing b. Covers the entire buying cycle C. Optimizes for scale and balance Page 2 10. A person reads an article about the effects of sun damage on skin and searches Google for the best way to protect their skin. They discover your company' blog about the "Top ten ways to protect skin in the sun" What marketing function and stage in the Buyer's Journey are aligned in this scenario? a. Conversion function + Awareness stage b. Awareness function + the Awareness stage C. Analyze function + the Retention stage 11. Where on the Search Engine Results Page (SERP) are paid search results displayed? a. Top and bottom position of the search engine result page b. Top and right-hand sidebar of the search engine result page Middle and top position of the search engine result page C