9. What can you say about the three segments of consumers based on the results of your conjoint analysis? [select all that apply]

Segment 2 is the most price sensitive.

Both segments 1 and 3 prefer sedans over other models.

Segment 2 is the least price sensitive.

None of the above.

10. What can you say about the three segments of consumers based on the results of your conjoint analysis? [select all that apply]

Segment 2 likes a crossover model over the hatchback.

A segment 2 customer will not pay more than $643 to move from a sedan to a crossover model.

Segment 2 likes a hatchback model over the crossover.

None of the above.

11. Which of the following statements is true? [select all that apply]

A segment 3 customer would not consider paying more for a higher range (250 miles) compared to the lower range.

A segment 3 customer would pay $3000 for a higher range (250 miles) compared to the lower range.

A segment 3 customer would pay more than $25,000 for a higher range (250 miles) compared to the lower range.

None of the above.

model for segment 1 Util/Dollar WTP model for segment 3 Util/Dollar 0.2 WTP model for segment 1 Util/Dollar WTP model for segment 3 Util/Dollar 0.2 WTP